I think the best TVs right now are still the LG OLEDs. The new Samsung OLEDs get brighter, but I do not trust Samsung's QA.
In terms of the built-in software, it is all mostly bad to mediocre. The LG WebOS software is okay, but a bit clunky. You can turn off of the ads.
If you really care about the Smart TV function I recommend just buying an Apple TV. It is by far the best I have used. If you prefer not to spend the money a cheap Roku stick is not a bad option. Others will mention something like Shield TV and they are fine, but the Apple TV is superior.
In terms of the built-in software, it is all mostly bad to mediocre. The LG WebOS software is okay, but a bit clunky. You can turn off of the ads.
If you really care about the Smart TV function I recommend just buying an Apple TV. It is by far the best I have used. If you prefer not to spend the money a cheap Roku stick is not a bad option. Others will mention something like Shield TV and they are fine, but the Apple TV is superior.