To Elastic: if you're a $15B [0] company you don't get to be a victim by appealing to your customer base to whine about how your competitor is profiting "unjustly" from a decision you made that led to your growth in the first place. Choosing Apache2 license ensures your OSS gets traction, but then you'll have to live with its consequences when Amazon comes knocking on the door.
That's just a valuation, based on expectations, hype, and chicken entrail readings, and not really all that useful. It's not like they have anywhere near $15 billion lying around. They made a net loss of $75 million last year.
[0] https://google.com/search?q=estc