That's kind of reductionistic. Most liquor, cars, technology and clothes are sold as coolness. I agree Apple leans into it heavily, but so do Samsung and Google (although less effectively). I don't think coolness is all of it.
I've talked with a lot of people about why they stick with Apple. Why the pay so much and then pay even more money for accessories. No one really has a compelling answer they just shrug and say "it's what I've been using" or "I'm bought in."
I think people are aware of the ways their being nickeled-and-dimed, I just don't think people care enough to switch. And I kind of don't blame them.
Switching ecosystems is a lot of work. If your whole music library and playlist collection is on Apple music, exporting it to Spotify is time consuming and confusing, you may not even know you can do it with a tool. You'd also have to learn a new OS, re-buy any apps you've previously purchased. It's a pretty big hurdle to switch.
No one really has a compelling answer they just shrug and say "it's what I've been using" or "I'm bought in."
I made the jump from MBP to Surface and I’m very happy with that choice. Great screen and keyboard, thin and light enough for anyone reasonable, swapped VirtualBox for WSL and that’s great too. Still waiting to see any of these ads people claim W10 is infested with too.
I've talked with a lot of people about why they stick with Apple. Why the pay so much and then pay even more money for accessories. No one really has a compelling answer they just shrug and say "it's what I've been using" or "I'm bought in."
I think people are aware of the ways their being nickeled-and-dimed, I just don't think people care enough to switch. And I kind of don't blame them.
Switching ecosystems is a lot of work. If your whole music library and playlist collection is on Apple music, exporting it to Spotify is time consuming and confusing, you may not even know you can do it with a tool. You'd also have to learn a new OS, re-buy any apps you've previously purchased. It's a pretty big hurdle to switch.